Overcoming the Business Culture Gap
Acknowledging the similarities and differences between Israelis and India, can enhance the ability to collaborate effectively
Credit: Anat Bernstein-Reich
Israelis and Indians share many cultural similarities. Both are warm, family-oriented societies that place a strong emphasis on education. We are deeply rooted in tradition and heritage, yet also embrace innovation and entrepreneurship. However, to fully leverage these commonalities, it is essential to understand the differences in our business cultures.
For Indian business professionals visiting Israel for the first time, the direct communication style of their Israeli counterparts may initially seem intimidating. This bluntness can come across as abrupt or even impolite, but in reality, it is simply the Israeli way of conducting business. Once this cultural trait is understood, it becomes less daunting—and, in fact, quite refreshing.
Israelis are known for their straightforwardness. They say exactly what they mean, without hidden subtext. If they are not interested in a deal, they will state it outright. Similarly, their negotiation style is efficient. Unlike in India, where bargaining is an integral part of building relationships, Israelis prefer to settle on a final price quickly. When an Israeli says, “This is my last price,” they genuinely mean it. While Indians often view negotiations as an opportunity to establish rapport, Israelis prioritize closing the deal first and developing relationships afterward.
Another key aspect of Israeli business culture is its flat organizational structure. Hierarchies are minimal, and junior employees are encouraged to share ideas directly with senior executives. This openness fuels innovation. Decision-making in Israeli companies is swift, with little bureaucratic.
It is also important to recognize that Israeli directness is not personal. A firm “no” or “not possible” should not be taken as a rejection but rather as a straightforward response. That said, Israelis are incredibly resourceful. If a solution exists, they will find it. This improvisational mindset mirrors the Indian concept of Jugaad – a creative and flexible approach to problem solving.
One common cultural friction point involves timelines. When asked about a deadline, an Israeli might reply, “Yesterday!” This sense of urgency can feel overwhelming to Indian professionals. Conversely, Israelis often perceive Indians as not adhering strictly to time commitments. However, rather than seeing this as a lack of discipline, it can be understood as Indian optimism at play.
Ultimately, by acknowledging and respecting both our similarities and our differences, we can enhance our ability to collaborate effectively and reach stronger partnerships and greater success.
Box:
The Israel-India Chamber of Commerce is your gateway to expanding your business in Israel. We provide comprehensive support to Indian companies, including:
- Market Access: Connecting you with key sectors in the Israeli market.
- Business Environment: Providing insights into Israel’s business landscape and regulatory framework.
- Establishment Assistance: Helping you set up a legal entity in Israel.
- Partnerships and Networking: Facilitating connections with potential partners and clients.
- Talent Acquisition: Assisting in recruiting local talent and professionals for your Israeli operations.
Among our Indian chamber members are companies such as ZOHO, State Bank of India, Air India, SATGURU, P.S. BEDI Shipping and Logistics.
Let us help you unlock the potential of the Israeli market.
Israel-Asia Chamber of Commerce
Industry House, Hamered 29 Tel Aviv, Israel
www.israel-asia.org
contact@israel-asia.org
The Author is the President of Israel-Asia Chamber of Commerce and the Chairperson of Israel-India Chamber of Commerce
Photo by Dall-E
