The Next Big Thing in Israel’s High-Tech Industry
A strategic collaboration between the international TV channel Israel Plus and the social media channel, What’s Next in Israel Tech, is bringing Israel’s most innovative and promising startups into hundreds of thousands of homes worldwide.
Helping to Boost Exposure to Exciting Israeli Startups
Israel is the Startup Nation, home to thousands of groundbreaking companies. Each startup has its own incredible story, yet these stories often remain unknown to the world. What’s Next in Israel Tech, a social media channel, is changing that by scanning the Israeli ecosystem for the most exciting new startups and publishing a fresh 90-second interview every week. After an initial launch online, the social media channel is now partnering with the syndicated Israel Plus television network to push positive stories about Israel into homes worldwide.
Just as each featured startup has its own exciting story, What’s Next in Israel Tech has an empowering story of its own. After October 7, a team at Finnegan, an international high-tech law firm working with hundreds of Israeli companies, was dismayed by the horrible and often inaccurate Israel messages in mainstream media. They decided to change the narrative. To raise awareness of the good Israel offers the world, Gerson Panitch, a Finnegan partner who made aliya a few months before October 7, began interviewing CEOs of hot new Israeli companies to spread a positive message about Israel and to encourage investment in and partnering with Israeli startups.
As Gerson explains, “While Israeli startups struggled to find their footing after October 7, we decided to launch a social media channel to focus viewers on the positive message of Israel. “One of our key objectives is to reach venture capital investors and potential partners outside Israel and introduce them to the country’s most innovative and exciting startups.”
A New Era of Global Exposure
Israel Plus TV is a syndicated cable and satellite channel focused on Israeli content. It reaches hundreds of thousands of communities with concentrations of Israeli and Jewish households in Europe, the U.S., and Latin America, as well as hotel networks in Europe. The channel broadcasts news and content from Israeli television networks, along with exclusive original programming that showcases Israel’s innovation, tourism, and entrepreneurial spirit. Beginning this month, Israel Plus TV will broadcast episodes of What’s Next in Israel Tech in its daily line-up.
Sharon Lamberger, CEO of Israel Plus, explains: “Israel Plus will offer Israeli startups a unique platform on innovative digital and television channels, helping them expand their global reach. By integrating What’s Next in Israel Tech, we are providing high-level content for executives, investors, and entrepreneurs worldwide. Our goal is not just to attract funding and investment, but also to serve as a powerful marketing and branding tool for Israeli high-tech companies, highlighting their contribution to Israel’s economy and the importance of investing in them. As part of this collaboration, personal interviews with groundbreaking Israeli startup CEOs will air on the channel, with more exciting news to come.”
What’s Next in Israel Tech Website:
For those who do not receive the Israel Plus TV channel all What’s Next in Israel Tech episodes are available on:
🔗 LinkedIn: What’s Next in Israel Tech
🔗 Facebook: What’s Next in Israel Tech
🔗 X (Twitter): @WhatsNextIsrael
🔗 YouTube: @WhatsNextinIsraelTech
